About Us
Our Mission

To Develop a Profit Mentality© Throughout Every Organization

Our full and unwavering commitment is to improve each client's bottom line regardless of the systems, processes or applications we address.
Why The Profit Institute?

The Profit Institute has been established to assist businesses in redirecting the focus of their entire organizations to the real question that affects the
untold number of decisions that occur moment by moment - "why are you in business?"

















Certainly, the material developed in
The Profit Mentality© is for the purpose of maximizing your profitability, but more importantly, it is intended to make
the effort a more targeted process by facilitating the conversion of that profit into cash in the shortest possible time frame.  CASH IS THE LIFEBLOOD
OF EVERY ORGANIZATION and generating it is the most important aspect of profit management.  The Merriam-Webster dictionary defines profit as “a
valuable return” which would imply there is actually something being received at some point in the process.  However, the reality is that you cannot
actually “spend” profits so you must have sufficient cash available to fund the company’s operations until conversion occurs.  Since there is nothing
tangible returned by profit alone, the logical conclusion is that without cash conversion there is no REAL profit; therefore, it would follow that cash flow
is the true profit indicator.  

It is quite apparent that every successful businessperson has acquired an intuition about consistently making the best profit decisions for their
organizations.  The Profit Institute provides products and services to give you that same talent for knowing where the profit dollars are hidden in your
company.

The Profit Mentality© process does not result in a set of rigid "rules" or "procedures" that can be forgotten (or even ignored).  It produces an informed
mind-set, an approach to the business that permeates every aspect of the operation.  It is not something that can be held on an intellectual level only,
it must be internalized by each individual throughout the organization.  After all, it is the cumulative affect of every decision made by everyone in the
organization over time that will define your company - good or bad.

Profit management cannot be concentrated with a central brain trust and managed through policy or directive.  The gap in communication between a
company’s operational and financial functions must be eliminated by merging the various mental processes into a single persistent effort to fully
exploit the profit potential of the business.  The approach offered by The Profit Institute addresses each aspect of this profit management requirement
and provides each person in the organization an enhanced insight into the profit dynamics specific to their operations.

Learn more....
Fred Parrish, Executive Director

During a 27 year career Mr. Parrish has held positions from staff accountant to CEO in
both public and private companies with revenues ranging from $2 million to $3.5 billion.  
He has held positions on the Board of Directors for 10 different organizations and has
extensive international experience.  With this broad experience in both operations and
financial management in a wide range of industries and at all levels of the organization,
he has developed a proven process for refocusing the attention of the entire organization
on the true profitability dynamics present in any company.  That process is
The Profit
Mentality©
.
Make the best
decisions
possible
Copyright 2001-2007                                                                                                                                             All Rights Reserved
After more than a quarter century interacting with hundreds of companies and observing many thousands of
people, it appears to be a question that, surprisingly enough, many people do not fully appreciate.  There are
nearly as many reasons given for being in business as there are people having been asked the question.  
Notwithstanding the fact that many individuals employed by the same companies will often give somewhat
similar answers, they are rarely exactly the same and, in a disturbing number of cases, more than a few are
vastly different.

Some people say they are in business to deliver a certain product.  Another group might say they are in
business to provide a unique or special service.  Many might say they are developing a breakthrough
technology or the next “killer app.”  Then others would say that delivering the highest quality is the reason for
being in business.  Although these are all very important aspects of running a successful business, they are
NOT the reason you are in business.  A company is in business to make a profit.  It’s that simple.  There is
no other higher priority, period.  The Profit Institute has been created with only one objective - to assist clients
in reaching their full profit potential.
Take Control of Your Bottom Line Today
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The Profit Mentality©











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Contents

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The Profit Mentality©
Toolkit